Taryn Thompson・Creative Designer
branding concept for a cosmetic company
FIND YOUR OWN AESTHETIC.
Masthetic welcomes creativity and diversity with their makeup line. We encourages our users to try new aesthetics, whether that is crazy graphic liners or soft girl glam. Self exploration is our middle name and we want it to be yours too. Masthetic also targets BIPOC customers to really promote self love and beauty into the community.
A CREATIVE COSMETIC BRAND.
The objective for the design of the brand is to provide a base product line and leave space for new collections/lines in the future. So, I provided a clean and neutral yet dynamic designs that can be translated into packaging and other marketing mediums.
The goal is to find ways to combine digital shapes/designs with unique real-life photography photos. I also played around with some textures and pattern that could be used in the sustainable packaging and prints.
MOOD BOARD
Full exploration and project can be accessed here.