Taryn Thompson・Creative Designer
Concept Pitch for NBC
THE ASK
Creatively grasp the attention of Gen Z consumers ages 18-25 yrs and inform them how a legacy entertainment brand like NBC can engage them despite not being heavy traditional TV viewers the opportunity to participate in an exciting competition alongside their favorite streamers in hopes of winning the 5k grand prize.
INCITING GEN Z TO WATCH TV
Generation Z, (late 90s-2010s), are digital natives deeply connected to technology. They value diversity, social causes, and have a realistic yet free-spirited approach to life. Rather than expecting Gen Z to come to us, NBC should immerse itself in Gen Z culture. By immersing itself in Gen Z culture, NBC can better needs and behaviors. Further, deep diving into Gen Z’s culture provides NBC with visibility and exposure to hook Gen Z in to become loyal consumers.
CONCEPT #1:
"THE COURT"
A large population of our audience enjoys watching and playing video games. In partnership with the NBA, 2K24 and Twitch we’ll host a two day live event for everyday gamers to have the opportunity to participate in an exciting competition alongside their favorite streamers in hopes of winning the 5k grand prize.
CONCEPT #2:
"ESCAPE FROM THE SET"
Gen Z still has an appreciation for the classic binge-watch shows we enjoyed growing up. We want to bring these shows to life while bringing back their favorite celebrity casts and their sets in a fun, new way. Hence, “Escape the Set” is a celebrity game show where they will have one hour to escape their set.
CONCEPT #3:
"UNPLUGGED"
What does Gen Z care more about than FOMO? Music – so let’s combine them both! NBC is looking to host a series of exclusive concerts in different popular cities, and the catch is that this event is completely unplugged. Phones will be collected at the door and given back as guests leave the concert. Attendees will have the opportunity to purchase digital or disposable cameras to capture memories, but delay that instant social media posting.
