Music is now an experience. The trend in the music industry is building a world around bands to reinforce their albums, live music and merchandise as well as use the band’s community to expand their reach to a new audience.

 

The Juice Bar is an initiative by The duo Emotional Oranges to promote their new album and overall presence. The pop up juice bars will serve orange juice during daytime hours and orange alcoholic drinks being at night. The space in the daytime will be a café providing a place for visitors to relax and socialize. At night, it will transform into a lounge, providing drinks, live music, and other activities. The space will also support promotion of albums, merchandise and live shows.